China Becomes New Zealand’s Second Largest Tourism Market

Statistics of spending by Chinese visitors increased by 37% in the year to the end of September, which shows that China is officially New Zealand’s second biggest tourist market, according to New Zealand’s Ministry of Business, Innovation and Employment as saying on Tuesday.

Chinese visitors spent 555 million NZ dollars (458.15 million U. S. dollars) in the end of September this year. It is the first time that Chinese travelers spending more than those from the United Kingdom, on 545 million NZ dollars, according to the ministry. The ministry’s tourism research and evaluation manager Peter Ellis said the ongoing growth in Chinese visitors would have major implications for New Zealand’s tourism industry.

The ministry was working with relevant agencies and the tourism industry on a China Market Review to discuss how to improve the quality of experiences for Chinese visitors and maximize the potential.

Overall, the ministry’s International Visitor Survey showed that total spending of all visitor had fallen by 2 percent, despite an increase in arrivals numbers of 2 percent.